LX Mode (M) Sdn Bhd was established in order to distribute and run service luxury cars imported from abroad in the Malaysian automotive market. In the meantime, LX Mode has a solid plan to expand its business by opening branches throughout Malaysia to build a ‘showroom’ concept of the future and 3S car service center. LX Mode is also committed to train all employees LX Mode become skilled in automotive technology as the automotive industry is expanding rapidly in Malaysia.
History of LX Mode
LX Mode (M) Sdn Bhd was incorporated on 15th April 2004 by YAM Tengku Syed Amir Abidin and Dato Hj Zaharudin. LX Mode (M) Sdn Bhd commenced its site at Ground Floor, Plaza Damansara Utama, 2, Jalan SS21 / 60, 47400 Petaling Jaya, Selangor. LX Mode (M) Sdn Bhd is 100% owned by Bumiputera.
The primary purpose of the LX Mode (M) Sdn Bhd is to distribute car imports from abroad and LX Mode (M) Sdn Bhd has been granted Tune Up AP from the Ministry of International Trade and Industry of 150 units in the first year of the AP.
In the first year, total import cars derived from the Japanese car manufacturer Toyota brand alone. Overall sales and operations are handled by 5 experienced staff that has brought great success to this day. A total of 4 people indigenous and non-indigenous person is still working until now.
Challenges of LX Mode
As one foreign import car dealers successful, LX Mode (M) Sdn Bhd business due to competition from imports car dealership industry is growing rapidly in this country.
In the first and second years, LX Mode (M) Sdn Bhd to profit very encouraging given that this competition is not very significant sales. But during the third year, there is strong competition from other import car dealership where LX Mode sell the same model car but bear higher tax. After the government changed its policy Tune to Open AP, sales revenue and profits rebounded.
Development of LX Mode
After 4 years of operation, the business LX Mode (M) Sdn Bhd is growing and has a lot of success. LX Mode has been visited by many famous personalities and VVIP customers in Malaysia, which is His Majesty His Majesty the King of Malaysia, His Majesty Sultan and Sultanah of Kedah, His Royal Highness Tuanku Raja Perlis, and also ministers.
In helping to reduce unemployment in the country, the number of employees who worked with LX mode increasing day by day. Started with 5 employees LX Mode now has a staff of 35 people at large. Also, LX Mode is well known at Petaling Jaya, Kuala Lumpur as an expert car dealership.
As one of the reputable distributors of imported cars, LX Mode (M) Sdn Bhd has been given the mandate by the Malaysian government in the provision of Open AP for doing business. LX Mode also import cars from Europe and the United Kingdom as a hub for the import of luxury cars after Japan.
With rigorous marketing planning, brand advertised LX Mode and car mode luxury in various media, including magazines On The Road and Motor Trader. LX Mode will also advertise the brand LX Mode and cars in other mass media such as newspapers and mainstream, radio and television. To boost sales, LX Mode had a sales carnival every 6 months.